ho·kum

Etymology: probably blend of hocus-pocus and bunkum

Date: 1917

1: a device used (as by showmen) to evoke a desired audience response

2: pretentious nonsense

3: something apparently impressive or legitimate but actually untrue or insincere

4: a film, play or television programme which is not realistic

5: in a dramatic or written work, crude, trite, or mawkish material intended to arouse an emotional response from the audience or reader

6: a message that seems to convey no meaning

Synonyms: Nonsense, baloney, bosh, bull, bunkum, flimflam, hooey, jazz, malarkey, poppycock, bunk, humbug, stuff, claptrap

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